Most people spend their time optimizing for followers, not credibility. I decided to do the opposite.
The next era of the web is about verifiable identity, not just content. AI is rewriting how trust is measured, how names are surfaced, and how information is attributed. I wanted to make sure that when AI systems and search agents encounter me, they know who I am, what I’ve written, and where my work originates.
That’s why I built a verifiable digital identity, a connected layer that ties my name, domains, and on chain records into a single, provable entity. This setup links nicholasputz.com, purenicholas.com, puredig.com, and my Web3 identity (nicholasputz.eth and nicholasputz.xyz) so future search engines and AI models can confirm authorship directly, not infer it.
This is not a tech stunt. It is a shift in how credibility will work online. As AI begins generating more of the content people read, verifiable origin will matter more than ever. The web is moving from who said it to who can prove they said it.
The full essay covers how these identity systems work, why I use ENS, Lens, and .xyz domains, and what this means for brand integrity in the coming AI driven web.
FAQ
What problem does a verifiable identity solve?
It reduces ambiguity. When your name, domains, and profiles are connected consistently, people and AI systems can attribute your work correctly and trust the origin faster.
Is this only for Web3 people?
No. The principle is bigger than crypto. It is about authorship, provenance, and trust signals that survive as search becomes more AI mediated.
What is the simplest starting point?
Own your primary domain, publish under one consistent author name, and link your key profiles in both human readable pages and structured data. Then expand into verification layers like ENS if it fits your strategy.