Tools · Experiments · Projects
Lab
I build things to test ideas. Some become tools, some inform essays, some are just how I think. Here's what I've shipped and what I'm watching.
Built & Active
Tools I've Shipped
GEO Crash Test
A tool I built to test how AI search engines interpret and surface brand content. Plug in a brand name or URL, get back a visibility score and interpretation breakdown. The practical application of everything I write about in Generative Engine Optimization.
Review Roast Lab
Pulls competitor reviews from Google and generates AI-powered campaign insights. Built for multifamily and CRE marketing teams who want to turn competitive intelligence into content strategy without 10 hours of spreadsheets.
Verifiable Digital Identity
A multi-layer digital identity infrastructure spanning nicholasputz.com, nicholasputz.xyz, ENS (nicholasputz.eth), and Lens Protocol (nicholasputz.lens). Built as a proof-of-concept for what ownable, verifiable identity looks like in the Dual Web era. Read the essay →
AI Coaching Practice
1:1 coaching for professionals who want to integrate AI into their daily workflow without the hype. Built under the Simple AI Coaching brand — now folded into the Nicholas Putz brand. Practical, judgment-free AI training for people who want real results. Learn more →
Nicholas Putz GPT
A custom GPT built on my writing, frameworks, and positioning documents. Ask it about marketing strategy, GEO, or AI tools — it responds the way I would. An experiment in AI-as-presence and scalable thought leadership.
Open GPT →This Site — AI-Built Brand Hub
nicholasputz.com was rebuilt from the ground up using Claude Cowork — an AI coding agent. Zero npm dependencies. Pure HTML/CSS/JS. GEO-optimized from the root document. A live proof-of-concept for what vibe coding and AI-assisted development actually look like when you're a marketing strategist, not an engineer.
On Hold · Watching
Web3 & Blockchain
I've been in crypto and blockchain since 2014. ENS, Lens, DeFi, NFTs — I've built and held positions through multiple cycles. This infrastructure is live and maintained, but I'm not building new Web3 projects until the market creates a compelling reason. When it does, I'll be positioned before anyone else in the marketing space.
nicholasputz.eth
ENS domain — Ethereum Name Service. Registered and maintained. Identity anchor for the decentralized web.
View on ENS →nicholasputz.lens
Lens Protocol handle — decentralized social graph. Active profile, watching the ecosystem mature before investing further.
View on Lens →nicholasputz.xyz
Web3 identity hub — schema.org identity graph with ENS/Lens/ETH identifiers. Reserved for future showcase when there's something compelling to demo.
Visit →