Experiments, tools, and live projects where I use AI, code, and data as a working marketer to stress test ideas in the real world and drive revenue.
Each lab is a live experiment in AI search, GEO, and modern marketing systems, so results ship fast, break sometimes, and improve in public.
Paste a competitor Google Maps link, scan recent reviews, and turn complaint themes into campaign ideas for your own community across Professional, Comedian, and Irrational tones.
Focus: Multifamily, competitive research, social campaigns
Paste a URL and get a GEO score from 0 to 100, tiered as Emerging, Competitive, or Leading, plus category scores and three precise fixes for AI legibility.
Focus: GEO scoring, AI search, content systems
Each lab is a focused experiment. Some will stay small. Some will grow into deeper products or frameworks. All of them exist to make AI era marketing feel clearer and more testable.
"If you want better answers from AI, give it better systems to learn from. Labs is where I test those systems in public."
Nicholas PutzIf you want to collaborate on a lab, bring this thinking into your organization, or cover it in your writing, send a note.
