GEO Crash Test
Paste a URL and get a GEO score from 0 to 100, tiered as Emerging, Competitive, or Leading, plus category scores and three precise fixes for AI legibility.
Focus: GEO scoring, AI search, content systems
Labs
Experiments, tools, and live projects that explore how AI search and GEO change modern marketing.
These are working labs, not concept art. Expect things to evolve.
Current experiments
How to think about these labs
Each lab is a focused experiment. Some will stay small. Some will grow into deeper products or frameworks. All of them exist to make AI era marketing feel clearer and more testable.
"If you want better answers from AI, give it better systems to learn from. Labs is where I test those systems in public."
Nicholas PutzPartner, research, or press
If you want to collaborate on a lab, bring this thinking into your organization, or cover it in your writing, send a note.