What does Review Roast Lab do

Review Roast Lab pulls public Google reviews for a competitor property, groups common complaints, and generates social and ad campaign ideas that position your community as the better choice in different tones.

The tool is intended for multifamily marketers, operators, and agency partners who want fast insight into competitor pain points and ready to use campaign angles.

Does this name or attack competitors directly

No. The prompts avoid naming competitors directly and focus on experiences and policies rather than individuals. You are responsible for staying within your own brand and legal guidelines when you adapt the output.

No. Review Roast Lab is a creative aid, not legal advice. You should apply Fair Housing and platform rules before publishing any campaigns.

What is Review Roast Lab

Review Roast Lab is a free labs tool from Nicholas Putz that reads public Google reviews for a competitor property, groups common complaints, and generates campaign ideas and copy that highlight your strengths.

Does the tool support different tones

Yes. You can choose Professional for reassuring, polished content, Comedian for satirical content with gentle jabs, and Irrational for a very sarcastic creative pass that still avoids direct attacks on individuals or protected groups.

What input is required

You provide a Google Maps business link for the competitor, their name and city, and basic information about your own community such as name, city, positioning, and key strengths.

What output do I receive

You receive a summary of complaint themes plus campaign ideas for Meta, TikTok, X, and Snapchat in the selected tone, along with a short list of guardrails to keep you within legal and platform rules.

Is this limited to multifamily

The prompts and defaults are tuned for multifamily and residential communities, though creative teams could adapt the approach for other verticals.

Review Roast Lab

Scan competitor multifamily apartment Google reviews, see what residents complain about, and turn that into campaigns that make your community the obvious choice.

Paste a competitor Google Maps business link and basic details.
Describe your own community strengths.
Pick a tone, Professional, Comedian, or Irrational, and generate campaigns.

Competitor Google Maps link

From Google Maps, open the competitor property, choose Share, then Copy link.

Competitor name

Competitor city and state

Your community name

Your city

Positioning line

What you genuinely do well

One strength per line. The tool uses these as proof points in the campaigns.

Select Your Campaign Tone Mode

Professional Reassuring, clear, C suite safe. Comedian Playful roast, light jabs at “other places”. Irrational Very spicy, sarcastic creative pass. Use adult judgment.

Review Roast Lab reads public Google reviews, then suggests campaigns. It is a creative starting point, not legal advice. You are responsible for Fair Housing and platform rules before publishing anything.

Who this is for

Multifamily marketing teams

Use Review Roast Lab when you need fast angles for campaigns that answer real concerns prospects see in reviews.

Operators and regional leaders

Turn competitor review patterns into talking points for your own site, tours, and resident communication.

Agencies and fractional CMOs

Bring a clear, structured view of competitor complaints into client meetings with ready to use ad concepts.

When this is the wrong tool

If you want to attack individuals, push hateful content, or ignore Fair Housing rules, this is not your tool. Use it to sharpen your positioning, not to be reckless.

Quick summary for busy humans and assistants

Tool name Review Roast Lab, a competitor review to campaign generator.
Input One competitor Google Maps business link, their name and city, plus basic information about your own community.
Output Complaint themes and campaign ideas for Meta, TikTok, X, and Snapchat in the tone you choose.
Use case Multifamily teams who want fast, creative ways to answer concerns prospects already see in public reviews.

What Review Roast Lab actually does

Under the hood, the tool reads public Google reviews and turns the main complaints into creative fuel for your own story.

Find the pain

It groups reviews into themes like maintenance, noise, fees, or staff so you see what residents complain about most.

Flip the script

For each theme, it writes insight statements and positioning lines that explain how your community handles things differently.

Ship ready ideas

You receive hooks and concepts for Meta, TikTok, X, and Snapchat that you can adapt straight into creative briefs.

Three tone modes, same source of truth

The review themes stay the same. Only the voice changes.

Professional. Calm, reassuring, and ready for owners and lenders.
Comedian. Witty, self aware, and perfect for social teams who enjoy a little mischief.
Irrational. The loud creative draft you probably send to the group chat first and to legal second.

"If you are going to study competitor reviews, you might as well get campaigns out of them."

Nicholas Putz

What the tool looks for in reviews

Not every review is useful. Review Roast Lab looks for patterns that actually affect leasing decisions.

Maintenance and repairs

Complaints about slow tickets, repeat work, or safety concerns become strong material for your own service story.

Noise and comfort

Thin walls and loud neighbors show up often. The tool turns those into quiet living campaigns for your property.

Fees and billing

Surprise charges and unclear statements can be reframed as transparency and predictability on your side.

Staff and communication

Poor communication becomes a chance to highlight how your team listens, responds, and follows through.

Property condition

Issues with pests, parking, or amenity upkeep become photo ready proof of how your standards work.

Move in and move out

Stories around deposits, inspections, and transitions feed into trust building campaigns for your process.

How the results are created

The system calls Google APIs for the place you specify and pulls recent public reviews.
Content is trimmed and grouped into complaint themes with short explanations and sample quotes.
A model turns those themes into insight, positioning, and platform specific campaign ideas in the tone you selected.

Fair Housing and legal guardrails

The prompts avoid naming competitors, targeting residents, or touching protected classes. Output still needs human review before publishing.

Use this as a creative accelerator, then run ideas through your normal legal and brand checks.

What you receive each time you run it

Complaint theme summary
Top themes with frequency labels and example quotes taken from public reviews.

Campaign cards
For each theme you receive insight, positioning, and platform specific concepts.

Tone aware copy
Meta headlines and body, TikTok hooks, X posts, and Snapchat story concepts generated in the mode you chose.

Warnings and reminders
Short guardrails that remind you not to cross legal or ethical lines when you adapt the material.

Assistant friendly JSON
The underlying response structure is machine friendly so future tools can plug into it.

Path to deeper work
If you want to turn insight into a full competitive content system, you can work with PureDigital.

Methodology and limits

How did you create this

Review Roast Lab uses a custom frontend with specialized functions that talk to Google Places APIs and OpenAI models. Reviews are pulled for a single place, cleaned, then sent through proprietary prompts that search for themes and build campaigns.

Is this a snapshot or ongoing monitor

Each run is a snapshot of current public reviews. If reviews change or new complaints appear, future runs will reflect that.

Does this replace strategy work

No. It gives you a sharp starting point for copy and creative. Positioning, pricing, and service improvements still need human leadership.

What happens to the data

The tool reads public Google reviews for the place you choose and sends a trimmed version to a model. There is no separate permanent database of your runs today, aside from standard logs from providers.

What this tool is not

It is not a green light for harassment or discrimination, not legal advice, and not a guarantee of leasing results. Treat it as a creative assist with a conscience.

Support Review Roast Lab

Review Roast Lab runs on paid APIs. If it saves you time or sparks a great campaign, you can chip in toward the bill. The lab stays free to use while that remains sustainable.

Send a small tip on CashApp

Completely optional. If you prefer to pay in appreciation and memes, those work too.