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Short, direct videos on AI, marketing, and the shift to generative search. Each one ships with a written answer and a full on-page transcript — so you can read it, skim it, or quote it without hitting play.
Google Just Killed Search As We Know It (What Marketers Must Do Now)
Google's 2026 Search update turns the search box into a destination that resolves queries in-place, making zero-click the product. The only traffic that still compounds is branded search — so stop measuring organic by clicks you'll never get.
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You're Using AI on the Wrong Setting
Claude Opus 4.8 added two controls marketers should set deliberately. The Effort slider is a budget knob, not a quality knob; Adaptive thinking should stay on so the model scales reasoning to the task automatically.
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AI Was Free. It Isn't Anymore — Here's What Marketers Need to Know
AI is moving from flat-fee chatbots to pay-per-token infrastructure, so the cost of running a workflow scales with usage. Once you productize an AI workflow, token consumption becomes a cost of goods — marketers need a "token instinct."
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